Accountability & Human Oversight

This page relates to our in-platform AI features. AI is a powerful tool, but people are ultimately accountable for how it's used. We build meaningful human oversight into every AI feature and take responsibility for our systems and their impact across the entire AI supply chain.

Humans stay in control

• You decide. Our AI recommends, surfaces insights, and drafts content, but meaningful decisions stay with people. There are clear pathways to escalate to a human for review.
• Human-in-the-loop. We keep humans in-, on-, and off-the-loop as appropriate, including people manually auditing AI interactions.

How we evaluate quality, reliability, and fairness

🤖 Automated testing & audits

We run automated tests that compare AI answers against expected results to catch drift and quality regressions, and automated systems continuously review AI interactions to improve the product experience.

👍 User feedback

In-product feedback mechanisms (such as thumbs up/down) let you flag issues, which feed directly into our improvement process.

🔍 Manual audits

Our teams routinely review AI interactions and user feedback to monitor performance and catch problems automated checks might miss.

Fairness & equity

We're dedicated to building AI that treats people fairly. We design for inclusion and accessibility, curate representative data, and test features for equitable performance across different user groups. Detailed fairness and bias audits are part of our testing process. See Responsible by Design.

How MCP differs. In-platform AI is built around recommendations you review. MCP is built around authorized access: impact.com returns tool results to your AI client; it does not generate responses or decisions for you. You approve each client connection, and we enforce your existing permissions and audit every call.

Regulatory adherence & end-to-end accountability

We hold our AI to global legal and regulatory standards, and we hold our third-party providers to the same governance principles we hold ourselves. Accountability doesn't stop at our platform boundary; it extends across every vendor in the AI supply chain.