> For the complete documentation index, see [llms.txt](https://trust.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://trust.impact.com/transparency/model-card-newsletter-generation.md).

# Model Card Newsletter Generation

This model powers the newsletter generation feature, which generates partner newsletter content (subject lines, HTML email bodies, and tone variants) from your prompts and program context. The same endpoint and model are also used when you draft newsletters through our conversational AI.

| **AI technology**  | Google Gemini              |
| ------------------ | -------------------------- |
| **Model type**     | Large Language Model (LLM) |
| **Provided by**    | Google (via Google AI)     |
| **Classification** | Generative AI              |

## Description

This is a specialized generative model for drafting partner-facing marketing newsletters. It writes professional email copy (including subject lines, HTML body content, calls to action, and multiple tone variants) as your brand speaking directly to partners.

When your brief requires it, the model can use URL context to read specific web pages you provide (for example, a campaign landing page) and ground the newsletter in that content. It does not perform open web search.

The feature is available to brand accounts. Requests made via ask impact chat call the same implementation.

## Intended use

**Primary use cases**

* Drafting partner newsletter emails announcing promotions, program updates, or seasonal campaigns.
* Generating subject lines and HTML email body content from your prompts.
* Producing multiple tone variants (for example balanced, enthusiastic, or formal) for the same brief.
* Grounding copy in specific page content when you provide a URL to reference.

**Out-of-scope uses**

* Sending emails on your behalf without your review and approval.
* Making final marketing or partnership decisions without human review.
* Providing financial, legal, or other professional advice.
* Generating harmful, unethical, or offensive content. This is strictly prohibited and filtered.

## How we use your data

* **Training data.** This model was pre-trained by Google on a vast public dataset of text and code. **It is not trained on your impact.com data.**
* **Generating your newsletter.** When you use the newsletter generation feature, we provide the model with your prompt and, where available, your program name and description from your account. If you include additional context, tone guidance, or example copy in the request, that is passed to the model for that generation only. If you direct the model to reference a specific URL, it may retrieve content from that page to inform the draft.

## Limitations & ethical considerations

* **Potential for inaccuracy.** Like all LLMs, this model can occasionally produce inaccurate information or "hallucinate." Review all generated copy, including facts, dates, offers, and legal lines, before sending to partners. We include in-product disclaimers as a reminder.
* **Human review required.** Generated newsletters are drafts. You are responsible for reviewing, editing, and approving content before it is sent to partners.
* **Governance.** Use of this AI is governed by our internal AI governance framework and [responsible-by-design practices](/impact.com-ai-trust-center.md#responsible-by-design), which mandate Privacy, Fairness, Transparency, Accountability, Explainability, and Safety.

***

See also: [Model Card: Conversational AI →](/transparency/model-card-conversational-ai.md) and [Model Card: Partner Recommendation Engine →](/transparency/model-card-partner-recommendation.md).


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