> For the complete documentation index, see [llms.txt](https://trust.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://trust.impact.com/impact.com-ai-trust-center.md).

# impact.com AI Trust Center

Welcome to the impact.com AI Trust Center, the single source of truth for how we build, govern, and protect the AI behind our platform. This Trust Center covers in-platform AI (features inside impact.com) and external AI integrations via Impact MCP (connecting your own AI client to your account), and where those paths differ.

{% hint style="success" %}
**Your data is yours, always.** You stay in control of your information, and our AI only ever works on the data you're already entitled to see. impact ai recommends. You decide.
{% endhint %}

## Our vision: human-led, AI-powered

We believe artificial intelligence is a tool to augment human expertise, not replace it. Our job is to handle the busywork, surfacing the signal in billions of data points, so the brands, agencies, and partners who power the partnership economy can focus on what they do best: building strategic, creative, and profitable relationships.

This is Partnership Intelligence: a data-first approach to AI built on a unique dataset of billions of commerce transactions and media insights. It moves you beyond simply viewing dashboards to uncovering opportunities, proving incremental growth, and making decisions that are accurate, accountable, and tied directly to measurable revenue.

ask impact, our intelligent assistant, is the front door to that capability, a collaborative teammate designed to help you work smarter, not harder.

## The pillars of trust

Building and keeping your trust is our most important job. Everything we do rests on four pillars.

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>🔒 Privacy &#x26; Your Data</strong></td><td>Your data is your data. We deliver powerful insights while protecting your privacy.</td><td><a href="/pages/583318279b794a5c298403e928cc740e6ef01170">/pages/583318279b794a5c298403e928cc740e6ef01170</a></td></tr><tr><td><strong>🛡️ Security &#x26; Compliance</strong></td><td>Our AI is built on the same enterprise-grade security that protects the entire platform.</td><td><a href="/pages/f79bc4c18a5e8905b2b707916869ac88471044ea">/pages/f79bc4c18a5e8905b2b707916869ac88471044ea</a></td></tr><tr><td><strong>🔍 Transparency Hub</strong></td><td>We show our work: clear AI labeling, model cards, and auditability.</td><td><a href="/pages/4dfd01650b2eb44e88d6fed273e140adcbc85fdb">/pages/4dfd01650b2eb44e88d6fed273e140adcbc85fdb</a></td></tr><tr><td><strong>🧭 Accountability &#x26; Human Oversight</strong></td><td>Humans stay in control. Our AI recommends; you decide.</td><td><a href="/pages/k8mIObprVLvORH8qOD1b">/pages/k8mIObprVLvORH8qOD1b</a></td></tr></tbody></table>

## Responsible by design

Trust isn't a feature we add at the end. It's engineered in from the first line of code. Every AI capability at impact.com moves through a Responsible-by-Design lifecycle:

{% stepper %}
{% step %}

#### Governance review

Before a project starts.
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{% step %}

#### Privacy and accessibility

Built into the architecture.
{% endstep %}

{% step %}

#### Adversarial security testing

Before launch.
{% endstep %}

{% step %}

#### Human-in-the-loop monitoring

Continuous, afterward.
{% endstep %}
{% endstepper %}

See how we build AI responsibly in [Responsible by Design](/responsible-by-design-our-methodology.md).

***

*Have a question we don't answer here?* [*Reach our team*](/resources-and-faq.md#have-more-questions)*.*


---

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